Now that you’ve got the winning product, invaluable service and/or incredible business up and running, the next logical step is to let the masses know. When it comes to promotion, there are two routes you can go down: hire an expert to execute and/or assist or do it yourself. While I’m sure we’d all love to have a team to help us professionally and effectively get the message out, sometimes that just isn’t an option and it’s all about relying on self-promotion. So today, PR-maven and self-promotion expert, Melissa Davis of Ruby Press, offers some easy-to-follow steps to mastering your own successful self-promotion. If you’re stuck in a rut of how to spread the word about your business, today’s post may just be that push forward you need.